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Strategic Planning for Food Industry Marketing

10/20/2021

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Photo by Jonathan Borba from Pexels

Strategic Planning for Food Industry Marketing

Good food has the power to weaken anyone at the knees, but the restaurant game has always been a competitive one. The harsh reality is that getting in the mouths of even the hungriest of foodies requires more than stellar dishes. A 360-degree marketing strategy is necessary to capture eaters' attention in a highly competitive space, and the following strategies can help restaurateurs understand how to attract those who will enjoy their cuisine. ​

Founding, Sourcing, & Food Stories

One of the only things that makes diving into a great plate of food even more remarkable is accompanying it with a great story. Sharing your restaurant’s story of how it came to be, what inspired your dishes, and the talent that brings food to life will engage your current and future diners. The connection between food and sustainability is growing more and more important to consumers, and having positive sourcing stories will attract a more diverse set of eaters to your establishment.

​Partnering with local suppliers and growers, using organic products, or supporting and supporting fair trade overseas is an effective way to connect social responsibility with your food. The result: your guests will feel that they are making the world a better place just by eating at your restaurant.

Build a Following

Having a well-defined digital footprint is a critical part of staying in the top tier in the food industry. Social media is a great way to build a following and connect with fans, customers, influencers, and followers. Great food pictures are a good place to start, but keep in mind that the digital world is full of possibilities.

​Live-streamed cooking shows, a recommended cocktail of the week, and behind-the-scenes sneak peeks are all lively options that will keep customers coming back. Restaurant owners and chefs should make sure to build a personal following and talk about plans for any new dishes, announce new menu items and capture great everyday food moments in the kitchen. A live streamed secret recipe reveal event is also a great way to build the buzz about your food and culinary talent.

How the Pandemic Changed the Restaurant Biz

The restaurant industry was one of the hardest-hit industries that suffered the most from the coronavirus pandemic. Eateries were forced to depend on food delivery services and evolve their marketing approaches overnight just to stay afloat. One of the many innovative ideas that quickly grew in popularity is the at-home meal kit.

​Restaurants began to package do-it-yourself kits for their most popular menu items, and diners ate the idea up. In addition, more dynamic social media posts and creating FREE and low-cost pricing for frontline workers and seniors helped to push the food industry past the worst of the pandemic and through to the other side. 

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Quest Author: Abigail Baker is a writer from Happy Writers, Co. in partnership with safety manual providers, Advance Online.
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Best Practices for Business Growth

10/7/2021

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Photo by Artem Podrez from Pexels

Best Practices for Business Growth

In today’s business market, trends emerge so quickly in an increasingly digital environment that it’s important to be adaptable. Successful business owners take advantage of the tools and resources available to them so that they can always monitor market shifts and situate their business practices in ways to meet market needs. 

Thinking ahead isn’t just about predicting future trends, but also about being prepared for potential pitfalls. Protecting systems, for example, against data breaches, malware attacks, and other malicious intrusions will save you money in the long run. Preparedness is also about a solid business plan, and successful companies often include practices that are easily replicable. As your business expands, such practices will make increasing office capacity or even building franchises more efficient.

While business is about taking risks, your risks should be calculated and you should establish practices that keep your base business strong as you decide risks that are best for your company. With that in mind, here are some ways to build excellent business foundations.

  1. Pay attention to your customers
    1. Work to understand your customers’ needs: it’s important to know who your customers are. Ask your best customers for feedback and use technology to solicit feedback from all customers.
    2. Provide excellent customer service: technology gives you the tools to be attentive to your customers’ needs and problems. You are well served to develop a system for easy customer service, to respond quickly, and to work to resolve disputes.
    3. Nurture and build: there is a fine balance in business between nurturing your existing customers and working to build new client bases. Newsletters, blog posts, and return customer incentives are great ways to keep existing customers connected and can also be used to draw new customers into your circle.
  2. Take care of employees
    1. Hire the best: Christian Lanng, CEO of Tradeshift, advises "Hiring the absolute best people you can is a surefire way to ensure fast growth." Good employees create satisfactory transactions and also build potential for word-of-mouth recommendations for your business.
    2. Do what you do best and leave the rest: you hire employees for their strengths, which may not be yours. Focus on what you do best and let your employees exhibit their strengths in making your business successful. If you need to, contract out services you don’t feel comfortable with to companies with demonstrated expertise in the areas you need help with.
    3. Communicate: Regular meetings with your employees not only allow you to convey your needs, but also allow them to be heard. If you listen and respond, you will let them know their voices matter--and they might also provide valuable frontline advice on how to make your business grow and thrive.
    4. Treat them well: Employees are an asset, so listening to what benefits are important to them will help you build that asset. Provide the things they need, such as flex time, training, or other benefits, when you can. Bonuses are also a great way to build morale and to recognize a job well done.
  3. Make connections
    1. Network: connect with local businesses, people in your trade, and community leaders to help spread the word of your business locally.
    2. Host an event: inviting customers, vendors, and business connections to an event is not only good advertising for you, but a way to create cross connections that may pay off down the road.
    3. Build brand awareness: use local connections to sponsor other events, teams, or gatherings and utilize these moments to make your brand prominent.
    4. Be socially responsible: so much in today’s digital market is about creating a brand story, and nothing speaks more to your customer than understanding causes that they champion and building a brand around that. Use your sponsorship to speak to your social awareness and create content that aligns with the causes you choose.
  4. Utilize technology
    1. Utilize social media: it is so important for today’s business to be socially connected. Social media offers your business platforms to spread branding messages, to communicate with customers, to understand your competitors, to connect through content, and to build a brand story.
    2. Practice social listening: whether through your own channels or through other sites and platforms, listen to what your customers are saying and build on your successes or rework the problems.
    3. Unify branding: while each social platform has its unique demands, keep branding consistent across social media channels. This is key to brand recognition.
    4. Research competitors: using social media to understand your competitors is an excellent way to see how your business can improve. Look at what competitors are doing right and where they seem to fall short. By doing so, you can build a brand identity that fills in the gaps.
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Guest Author: Ivan Young is a writer from Happy Writers, Co. in partnership with leading stethoscope distributor Stethoscope.com 
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Workflow Strategies for Startups

10/7/2021

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Workflow Strategies for Startups

Are you looking for ways to manage your startup without stretching the limits of your capabilities? Startups often exist in a precarious state of attempting to grow their profits within the confines of their working setup, which often consists of a relatively small team.

Fear not! Today, we are here to bring you some great workflow strategies that your startup might be able to adopt. ​

​What does ‘workflow’ mean?

It can cover quite a range of behaviors, but in general, a workflow refers to “an orchestrated and repeatable pattern of business activity enabled by the systematic organization of resources.”

In simpler English, it means that a workflow is a repeated behavior that helps a business to achieve its goals. 

This could refer to anything from knowledge sharing techniques to a specific way of working. ​

How can startups improve their workflows?

There are countless ways that a startup could optimize their workflows, so let’s take a look at some of them:

  • Start by checking the basic challenges you face. Is communication smooth enough? Perhaps, you realize that invoicing and scheduling payments is becoming more of a nightmare as your company grows? As a small startup quickly develops into a larger company, any existing issues like these will become glaring problems in your workflows.
 
  • Consider automated workflow software. Productivity and project management tools like Slack and Asana are mainstays for many startups. However, some startups are going even further by signing up for automated knowledge-sharing tools. These often promote the uploading of personalized training content to make onboarding faster for new recruits to a startup. In fact, 20% of organizations who use automation report up to 15% in cost savings.
 
  • Improve documentation. To help foster better collaboration during the era of remote working, every startup should use technology to document important company processes and resources. This will save your employees a ton of time - they can simply find information they need instead of spending hours searching for it.
 
  • Remember to set measurable, realistic goals. There’s little point putting your startup under pressure by forecasting extreme cost savings by implementing a super-efficient workflow. Instead, you need to pinpoint exactly how money will be saved, and exactly which workflows will be enhanced. Give yourself a realistic amount of time to make these changes!

Life as the leader of a startup can be complicated, so make sure that your new workflows don’t add to that complication. Consider how accessible your workflows are for new employees, and deliver something that is user-friendly.
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Guest Author: Jack Vale is a writer from Happy Writers, Co. in partnership with online faxing service, Faxage. ​
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