Strategic Planning for Food Industry Marketing
Good food has the power to weaken anyone at the knees, but the restaurant game has always been a competitive one. The harsh reality is that getting in the mouths of even the hungriest of foodies requires more than stellar dishes. A 360-degree marketing strategy is necessary to capture eaters' attention in a highly competitive space, and the following strategies can help restaurateurs understand how to attract those who will enjoy their cuisine.
Founding, Sourcing, & Food Stories
One of the only things that makes diving into a great plate of food even more remarkable is accompanying it with a great story. Sharing your restaurant’s story of how it came to be, what inspired your dishes, and the talent that brings food to life will engage your current and future diners. The connection between food and sustainability is growing more and more important to consumers, and having positive sourcing stories will attract a more diverse set of eaters to your establishment.
Partnering with local suppliers and growers, using organic products, or supporting and supporting fair trade overseas is an effective way to connect social responsibility with your food. The result: your guests will feel that they are making the world a better place just by eating at your restaurant.
Build a Following
Having a well-defined digital footprint is a critical part of staying in the top tier in the food industry. Social media is a great way to build a following and connect with fans, customers, influencers, and followers. Great food pictures are a good place to start, but keep in mind that the digital world is full of possibilities.
Live-streamed cooking shows, a recommended cocktail of the week, and behind-the-scenes sneak peeks are all lively options that will keep customers coming back. Restaurant owners and chefs should make sure to build a personal following and talk about plans for any new dishes, announce new menu items and capture great everyday food moments in the kitchen. A live streamed secret recipe reveal event is also a great way to build the buzz about your food and culinary talent.
How the Pandemic Changed the Restaurant Biz
The restaurant industry was one of the hardest-hit industries that suffered the most from the coronavirus pandemic. Eateries were forced to depend on food delivery services and evolve their marketing approaches overnight just to stay afloat. One of the many innovative ideas that quickly grew in popularity is the at-home meal kit.
Restaurants began to package do-it-yourself kits for their most popular menu items, and diners ate the idea up. In addition, more dynamic social media posts and creating FREE and low-cost pricing for frontline workers and seniors helped to push the food industry past the worst of the pandemic and through to the other side.
Quest Author: Abigail Baker is a writer from Happy Writers, Co. in partnership with safety manual providers, Advance Online.