7 Actionable Strategies for Increasing Your Social Media Influence
With the growing number of social platforms out there, do you know where you should hang out to build your brand equity? Because it is virtually impossible to be everywhere. Pick two or three social media platforms where your existing and potential customers are most active and interact with them regularly.
With that out of the way, check out my top seven actionable strategies that will help you get the most out of your branding efforts on social media:
1. Add a professional yet engaging LinkedIn headline or Facebook intro.
Instead of saying you are “Self Employed” or a “Business Consultant,” tell your audience exactly what you can do for them—for example, “Marketing Strategist to Ramp Up Your Sales and Profits.” or "Personal Branding Photographer, Offering Unforgettable & Empowering Brand Photography." or "Logo designer, offering high quality, affordable, custom logo design"
2. Write a captivating summary or “About” section.
Answer the question, “What do you do?” As with any marketing message, write from the perspective of your customer. So, what problems do you solve or what solutions do you offer—in other words, what results do your customers get when they work with you? For example, if you're in need of a new logo you're gonna want a logo that your clients find captivating, memorable, and professional. We at Kickass Designs can help with that.
3. Update your contact information.
Make sure you add the same phone number, complete address if you have a storefront (link to Google Maps), and a website link to all your platforms. You don’t want your customers driving around the city looking for your store. Similarly, you don’t want them to arrive at your closed store despite your hours being listed as “Open.” If your store hours, phone number, website, or address changes, update every listing you have immediately so they are all the same. This will help with organic traffic and seo.
4. Use the right images.
When it comes to graphics, pick a professional headshot rather than a cute picture of your dog. After all, we are talking about your brand here. This could be your first impression in front of your target consumers, so make it a good one with a branded cover photo, background image, or profile picture.
5. Customize visual content.
When it comes to graphic size, each social media platform has its own design guidelines, so make sure you scale/crop your visual content accordingly. There are numerous online tools that can help you resize your images for different platforms and make minor design changes with the click of a button. Hire a professional graphic designer if you want your visual content to make the biggest impact. Find hundreds of talented designers on Fiverr.
6. Create video content.
Did you know that videos are three times more likely to be shared than static images? Make short videos (1-2 minutes or less) explaining a concept or providing helpful suggestions. Do not forget to add your company’s logo and a call to action. Find endless examples on TikTok. Just open the App and search your industry for ideas that have gone viral.
7. Create a social calendar.
Creating a framework for each week or month takes the guesswork out of determining what to post each day and keeps you from being overly pushy. To get started, use an Excel spreadsheet to list the products and services you wish to market, as well as ideas (Motivation Mondays or Fun Fridays), blog entries, glowing customer reviews, and so on.
So there you have it: seven strategies to enhance your social media presence in 2021. If you want more branding tips for your company, read our other blog posts!