What will be the general theme of your sports logo? What design elements will it feature? What message will it convey, and how will it do so? You will have a better idea of where you are going with your logo design once you have answers to these questions.

You should also consider things associated with your team, such as your hometown, stadium, player nicknames, and so on. Consider using your mascot as your logo if you have one.

It is not illegal to draw inspiration from other logos. Find logos that ignite your curiosity and match your aesthetic preferences. Fortunately, nowadays, all you have to do is go online and type in search terms like “football team logos,” “basketball team logos,” and so on.
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Get inspired but do not plagiarize. While taking ideas from other designs can be helpful, plagiarizing the designs will not get you very far. I love the site Dribbble for inspiration. 

An innovative, compelling logo design is the best “spokesperson” for your sports team. It is a great way to get your name out there and connect with fans, sponsors, and other members of your community.
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However, unless graphic design is your specialty, be prepared to put in the hard work to design a quality logo. You can also take the easy way out if you feel this job is well above your skills—contact the expert logo designers at Kickass Designs to get a sleek, memorable logo that catches the eye and stands the test of time. Connect with us on Instagram HERE​

With the growing number of social platforms out there, do you know where you should hang out to build your brand equity? Because it is virtually impossible to be everywhere. Pick two or three social media platforms where your existing and potential customers are most active and interact with them regularly.
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With that out of the way, check out my top seven actionable strategies that will help you get the most out of your branding efforts on social media:

Instead of saying you are “Self Employed” or a “Business Consultant,” tell your audience exactly what you can do for them—for example, “Marketing Strategist to Ramp Up Your Sales and Profits.” or "Personal Branding Photographer, Offering Unforgettable & Empowering Brand Photography." or "Logo designer, offering high quality, affordable, custom logo design"

Answer the question, “What do you do?” As with any marketing message, write from the perspective of your customer. So, what problems do you solve or what solutions do you offer—in other words, what results do your customers get when they work with you? For example, if you're in need of a new logo you're gonna want a logo that your clients find captivating, memorable, and professional. We at Kickass Designs can help with that.

When it comes to graphics, pick a professional headshot rather than a cute picture of your dog. After all, we are talking about your brand here. This could be your first impression in front of your target consumers, so make it a good one with a branded cover photo, background image, or profile picture.​

When it comes to graphic size, each social media platform has its own design guidelines, so make sure you scale/crop your visual content accordingly. There are numerous online tools that can help you resize your images for different platforms and make minor design changes with the click of a button. Hire a professional graphic designer if you want your visual content to make the biggest impact. Find hundreds of talented designers on Fiverr.​

Creating a framework for each week or month takes the guesswork out of determining what to post each day and keeps you from being overly pushy. To get started, use an Excel spreadsheet to list the products and services you wish to market, as well as ideas (Motivation Mondays or Fun Fridays), blog entries, glowing customer reviews, and so on.
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So there you have it: seven strategies to enhance your social media presence in 2021. If you want more branding tips for your company, read our other blog posts!