How to Design a Great Sports Logo?
Every sports fan recognizes their favorite team’s logo and colors within seconds. These two key factors help the team stand out and allow fans to quickly identify it on the field or at the league table.
Designing a great sports logo takes a lot of time and effort, especially if design is not your strong suit. We hope you are not easily intimidated!
Here are a few ideas for designing a logo that conveys the goal and soul of your sports team:
Come Up With Some Ideas
What will be the general theme of your sports logo? What design elements will it feature? What message will it convey, and how will it do so? You will have a better idea of where you are going with your logo design once you have answers to these questions.
You should also consider things associated with your team, such as your hometown, stadium, player nicknames, and so on. Consider using your mascot as your logo if you have one.
It is not illegal to draw inspiration from other logos. Find logos that ignite your curiosity and match your aesthetic preferences. Fortunately, nowadays, all you have to do is go online and type in search terms like “football team logos,” “basketball team logos,” and so on.
Get inspired but do not plagiarize. While taking ideas from other designs can be helpful, plagiarizing the designs will not get you very far. I love the site Dribbble for inspiration.
Consider Different Options
If you look real close at other designs, you will see that sports logos come in various shapes and sizes. Some logos are abstract artworks, while others feature text. It is not rare for a sports logo to incorporate both a graphic element and text.
There are variances even in the text—there are simple typefaces and typefaces that jump out.
Explore the various logotypes and typefaces to determine which works the best for your sports team’s identity.
Make Your Choice
You should have a good idea of what your logo will look like and how it will deliver your team’s message to the world by this point. You must now choose the most successful logo variants that appeal to you.
Make sure that those variants are:
If you cannot settle on the perfect logo design, do not let your growing frustration drive you to make rash decisions. You can always ask for input—your friend or coworker can help you decide on the best option or offer changes by looking at your shortlisted logo options.
The Last Word
An innovative, compelling logo design is the best “spokesperson” for your sports team. It is a great way to get your name out there and connect with fans, sponsors, and other members of your community.
However, unless graphic design is your specialty, be prepared to put in the hard work to design a quality logo. You can also take the easy way out if you feel this job is well above your skills—contact the expert logo designers at Kickass Designs to get a sleek, memorable logo that catches the eye and stands the test of time. Connect with us on Instagram HERE
7 Actionable Strategies for Increasing Your Social Media Influence
With the growing number of social platforms out there, do you know where you should hang out to build your brand equity? Because it is virtually impossible to be everywhere. Pick two or three social media platforms where your existing and potential customers are most active and interact with them regularly.
With that out of the way, check out my top seven actionable strategies that will help you get the most out of your branding efforts on social media:
1. Add a professional yet engaging LinkedIn headline or Facebook intro.
Instead of saying you are “Self Employed” or a “Business Consultant,” tell your audience exactly what you can do for them—for example, “Marketing Strategist to Ramp Up Your Sales and Profits.” or "Personal Branding Photographer, Offering Unforgettable & Empowering Brand Photography." or "Logo designer, offering high quality, affordable, custom logo design"
2. Write a captivating summary or “About” section.
Answer the question, “What do you do?” As with any marketing message, write from the perspective of your customer. So, what problems do you solve or what solutions do you offer—in other words, what results do your customers get when they work with you? For example, if you're in need of a new logo you're gonna want a logo that your clients find captivating, memorable, and professional. We at Kickass Designs can help with that.
3. Update your contact information.
Make sure you add the same phone number, complete address if you have a storefront (link to Google Maps), and a website link to all your platforms. You don’t want your customers driving around the city looking for your store. Similarly, you don’t want them to arrive at your closed store despite your hours being listed as “Open.” If your store hours, phone number, website, or address changes, update every listing you have immediately so they are all the same. This will help with organic traffic and seo.
4. Use the right images.
When it comes to graphics, pick a professional headshot rather than a cute picture of your dog. After all, we are talking about your brand here. This could be your first impression in front of your target consumers, so make it a good one with a branded cover photo, background image, or profile picture.
5. Customize visual content.
When it comes to graphic size, each social media platform has its own design guidelines, so make sure you scale/crop your visual content accordingly. There are numerous online tools that can help you resize your images for different platforms and make minor design changes with the click of a button. Hire a professional graphic designer if you want your visual content to make the biggest impact. Find hundreds of talented designers on Fiverr.
6. Create video content.
Did you know that videos are three times more likely to be shared than static images? Make short videos (1-2 minutes or less) explaining a concept or providing helpful suggestions. Do not forget to add your company’s logo and a call to action. Find endless examples on TikTok. Just open the App and search your industry for ideas that have gone viral.
7. Create a social calendar.
Creating a framework for each week or month takes the guesswork out of determining what to post each day and keeps you from being overly pushy. To get started, use an Excel spreadsheet to list the products and services you wish to market, as well as ideas (Motivation Mondays or Fun Fridays), blog entries, glowing customer reviews, and so on.
So there you have it: seven strategies to enhance your social media presence in 2021. If you want more branding tips for your company, read our other blog posts!