How to Design a Great Sports Logo?

How to Design a Great Sports Logo?

Every sports fan recognizes their favorite team’s logo and colors within seconds. These two key factors help the team stand out and allow fans to quickly identify it on the field or at the league table.

Designing a great sports logo takes a lot of time and effort, especially if design is not your strong suit. We hope you are not easily intimidated!
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Here are a few ideas for designing a logo that conveys the goal and soul of your sports team:

Come Up With Some Ideas

What will be the general theme of your sports logo? What design elements will it feature? What message will it convey, and how will it do so? You will have a better idea of where you are going with your logo design once you have answers to these questions.

You should also consider things associated with your team, such as your hometown, stadium, player nicknames, and so on. Consider using your mascot as your logo if you have one.

It is not illegal to draw inspiration from other logos. Find logos that ignite your curiosity and match your aesthetic preferences. Fortunately, nowadays, all you have to do is go online and type in search terms like “football team logos,” “basketball team logos,” and so on.
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Get inspired but do not plagiarize. While taking ideas from other designs can be helpful, plagiarizing the designs will not get you very far. I love the site Dribbble for inspiration. 

Consider Different Options

If you look real close at other designs, you will see that sports logos come in various shapes and sizes. Some logos are abstract artworks, while others feature text. It is not rare for a sports logo to incorporate both a graphic element and text.
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There are variances even in the text—there are simple typefaces and typefaces that jump out.
Explore the various logotypes and typefaces to determine which works the best for your sports team’s identity.

Make Your Choice

You should have a good idea of what your logo will look like and how it will deliver your team’s message to the world by this point. You must now choose the most successful logo variants that appeal to you.

Make sure that those variants are:

• Informative (can people tell which sports team it belongs to? )
• Easy to understand (does it take a while to understand the design or the message? )
• Unique (does it look similar to other teams’ logos? )
• Relevant (can you guarantee that it will look as fresh in 5 years as it does today?).

If you cannot settle on the perfect logo design, do not let your growing frustration drive you to make rash decisions. You can always ask for input—your friend or coworker can help you decide on the best option or offer changes by looking at your shortlisted logo options.

The Last Word

An innovative, compelling logo design is the best “spokesperson” for your sports team. It is a great way to get your name out there and connect with fans, sponsors, and other members of your community.
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However, unless graphic design is your specialty, be prepared to put in the hard work to design a quality logo. You can also take the easy way out if you feel this job is well above your skills—contact the expert logo designers at Kickass Designs to get a sleek, memorable logo that catches the eye and stands the test of time. Connect with us on Instagram HERE​