4 Reasons to Update Your Logo
Are you one of those entrepreneurs who thinks that their business will do just fine with an old outdated logo? If so, then you probably aren't paying attention to big companies like Nike, Pepsi, Google, Firefox, Ford, Apple, Starbucks, Burger King, IKEA, etc. who have all updated their logos over time.
A logo is much more than just your business name on a sign out front of your business. Not only does it go on your business cards, flyers, letters, website, merchandise, and all of your business documents, but it also serves a greater purpose. It is essentially the face of your business. And if you don’t have a visually appealing, updated, memorable logo, you're most likely losing business to your competitors.
Below are 4 of my top reasons why you should update your logo in 2020 or 2021.
1. It makes you look more professional.
If you get your logo updated for nothing else, at least update it so that you look more professional to your customers. I mean just look at the difference between the first google logo and the most recent google logo. Without a quality logo, a company seems like a new startup that does not have everything working for them yet. Look, we've all been there, when we start a new company or brand we are bleeding cash.
We try our best to get everything done as cheap as we can just so we can open the doors. Price is more important than quality to a lot of people starting a business and let's face it, we all have a cousin who's "in school for graphic design" who will design a logo for cheap if not for free. However, with a custom, well done, professionally-designed logo, from an experienced, seasoned designer like the ones we have here at Kickass Designs you're sure to get an updated logo that customers will connect with and know immediately that you are a well-established and credible company.
2. It makes you stand out.
In the fast paced economy we live in today it's important to remember you don’t operate alone, meaning there are competitors who are seeking to attract and retain the same clients you are. It's more important now than ever to stand out. Now is your chance to reposition your brand, so you don't get over looked or left behind. Just look how much more the current IKEA logo stands out than the 1954 version. A well done professionally-designed logo will help you stand out from the crowd and outshine your competitors. The first impression lasts, and a high-quality and visually appealing logo can make sure you have get the first impression right.
3. It makes your brand memorable.
One of the best parts of getting a custom well-designed logo is that it will help your customers remember your company. Just look at Barbie, we all remember the logo and the pink colors when we hear the name. To be successful, a company has to build and retain its customers and without an effective memorable logo this is almost impossible. I'd bet on my life that I could name any well known brand like Instagram for example and you could probably picture their logo in your mind. If your current logo doesn't seem memorable, now may be the perfect time for a facelift from one of our seasoned designers.
4. It is one of the core elements of branding.
Another great reason to update your logo is to start branding your company again. There will come a time when your old logo simply isn’t accurately branding your business anymore. Every business evolves, and so should every logo. If designed professionally and properly, not only will your updated logo become the new face of your business, but it will also become associated with your exceptional products and services. And isn’t that what a great branding strategy is all about? Shell has done this numerous times over the years.
Now is the time to assess your current logo (ask yourself, Is it professional? Does it draw my attention? Would it attract a customer’s eye? Is it memorable?) and consider new logo design ideas. Think about what your business does and its mission statement and how you might convey it in a logo. If you feel under-qualified to design a logo, there are plenty of companies out there like ours willing to do it for you. Logo designers can walk you through the process and help you develop the perfect design to convey your message.
Remember, in order to best represent your company to the outside world, it is important to have a logo that evolves with your business. Hire a professional designer that can create a logo that is adaptable to ensure long-lasting success. And if you're reading this and maybe haven't started your business yet and you're in the early stages, here's 7 more reasons why a logo is so important to your brand. Make sure to connect with me on Instagram HERE
Lance Reis CEO of Kickass Designs