In today's fast-paced, tech-driven world, the appeal of using artificial intelligence (AI) for logo creation has become increasingly popular. With promises of quick results, cost savings, and ease of use, AI-powered logo generators seem like a convenient solution for new businesses or those seeking a logo refresh. However, while AI might offer a tempting shortcut, it comes with significant limitations that could undermine your brand's long-term success. This article explores the drawbacks of using AI for logo design and explains why hiring a professional logo designer is the better choice for businesses seeking to create a unique, memorable, and meaningful brand identity. We’ll also share insights on why Kickass Designs, based in Portland, Oregon, is your best option for professional logo design that reflects your brand’s true essence. The Appeal and Risks of AI for Logo DesignThe growing interest in AI-driven tools for logo creation stems from their affordability and accessibility. With just a few clicks, business owners can generate a logo by inputting brand details into an algorithm. The process is fast, easy, and cheap—a seemingly ideal solution for businesses on a tight budget or tight deadline. However, there’s a significant trade-off. While AI offers speed and affordability, it lacks the depth, creativity, and personalization that come from working with a professional designer. Branding is more than just a logo; it's the face of your business. A well-designed logo requires careful thought, creative insight, and an understanding of your company’s unique identity—elements AI cannot deliver. The Limitations of AI in Logo DesignLack of Originality and Uniqueness One of the primary drawbacks of AI-generated logos is the lack of originality. AI tools often rely on pre-existing templates and patterns, combining stock elements to generate logos that, while functional, often look generic. Many businesses unknowingly end up with logos that resemble countless others, making it difficult to stand out in a competitive market. Your logo should be a distinct representation of your brand—something AI struggles to achieve. By using AI, you risk creating a logo that blends into the crowd, potentially weakening your brand’s ability to be memorable and unique. Limited Customization AI logo tools offer limited customization options. While some platforms allow users to tweak colors or fonts, the scope of personalization is narrow. AI is programmed to function within specific boundaries, making it difficult to create logos that fully align with your brand’s personality and vision. A professional designer, on the other hand, takes the time to understand your brand, its values, and its goals. They craft a logo that not only looks good but also communicates the core essence of your business—something AI’s preset algorithms cannot achieve. Inability to Capture Brand Essence Your logo isn’t just a graphic; it’s a symbol of your brand’s mission, vision, and identity. AI-generated logos are based on inputted data, but they lack the emotional depth and creativity needed to capture the true essence of your brand. AI fails to connect with the human aspect of branding, meaning it cannot fully comprehend your brand’s story, target audience, or long-term vision. A professional designer, on the other hand, takes these nuances into account, translating them into a logo that speaks directly to your target audience. Predictable and Generic Designs AI tools work by analyzing patterns and templates, which results in predictable and often uninspiring logos. Many businesses that use AI end up with designs that look too similar to competitors, which can hurt their ability to differentiate themselves in the marketplace. For example, AI-generated logos often lean on overused visual clichés like swooshes, circles, or simple icons that have been seen countless times. These designs fail to create the emotional connection necessary for building a strong, lasting brand. Potential Legal Issues with AI-Generated Content One often overlooked downside of AI logo generation is the potential for legal complications. AI tools draw on vast libraries of pre-existing shapes, fonts, and designs, some of which may not be fully original. This raises the risk of unintentional copyright infringement if the AI-generated logo bears too much resemblance to an existing design. When you work with a professional logo designer like Kickass Designs, you can rest assured that your logo will be 100% unique, with no risk of legal disputes or copyright issues. Absence of Emotional and Creative Input Finally, AI lacks emotional and creative intelligence. It operates on logic and data, without the ability to infuse meaning, emotion, or storytelling into the design process. A logo created by a human designer can evoke feelings, tell a story, and build a connection with your audience—something an AI simply cannot replicate. The Importance of Human Creativity and ExpertisePersonalized and Tailored Designs When you hire a professional logo designer, you get a design that’s created just for you. A human designer takes the time to understand your brand’s identity, message, and audience before diving into the creative process. This personalized approach ensures that your logo is a true reflection of your business, something AI simply cannot match. Deep Understanding of Brand Identity Professional designers bring more than just technical skills to the table. They also have a deep understanding of branding, allowing them to create logos that perfectly encapsulate your brand’s personality and values. Designers translate abstract ideas—such as trust, innovation, or playfulness—into visual symbols that resonate with your audience. Creative Expertise and Innovative Ideas Human designers bring creativity and innovation to the design process, coming up with fresh ideas that AI simply cannot replicate. Designers understand the importance of trends, aesthetics, and storytelling, which allows them to create logos that feel relevant and engaging in today’s ever-evolving market. Flexibility and Unlimited Revisions Unlike AI, professional designers offer flexibility. At Kickass Designs, we offer unlimited revisions, working with you until the logo is exactly how you envision it. This collaborative process ensures that every detail is perfect, from the font to the color scheme to the overall concept. Strategic Branding and Market Positioning A professional designer also takes into account your market positioning. Whether you want to position yourself as a high-end luxury brand or a friendly and approachable business, a designer understands how to use visual elements strategically to reinforce your market position and target the right audience. Benefits of Hiring a Professional Logo Designer Unique and Custom Designs Unlike AI-generated logos, which often look generic and predictable, professional logo designers create unique and custom designs that reflect your brand’s individual identity. No two businesses are alike, so no two logos should be either. High-Quality and Versatile Designs A professionally designed logo isn’t just visually appealing—it’s versatile and scalable, ensuring it looks great on everything from business cards to billboards. Designers create logos that maintain their quality across different mediums, from print to digital. Long-Term Value A professionally designed logo is a long-term investment in your brand. While an AI logo may be quick and cheap, it’s unlikely to stand the test of time. A well-designed logo, however, becomes a valuable asset that grows with your business, helping you build brand recognition and customer loyalty. Comprehensive Design Process When you hire a professional, you get more than just a logo. You get a thorough design process that includes research, brainstorming, and multiple drafts. Designers consider everything from color psychology to font selection, ensuring that your logo tells a story and creates a connection with your audience. Enhanced Brand Perception A professional logo can elevate the perception of your brand. It conveys professionalism, credibility, and attention to detail—qualities that are essential for gaining trust and standing out in a crowded market. How Kickass Designs Stands OutAt Kickass Designs, we pride ourselves on delivering top-tier, custom logo design services that help businesses stand out. Here’s how we go above and beyond:
Why You Should Choose a Professional Logo DesignerIn conclusion, while AI may offer convenience and cost savings, it falls short in delivering the creativity, originality, and emotional connection that professional logo designers provide. Your logo is the face of your business, and investing in a professionally designed logo is essential for building a strong, recognizable, and successful brand.
At Kickass Designs, we’ve been helping businesses create standout logos since 2010. With our commitment to unique, custom designs and outstanding customer service, we guarantee a logo that reflects your brand’s identity and leaves a lasting impression. Don’t settle for generic. Invest in a professional logo that sets your business apart. Contact Kickass Designs today to get started.
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Let's face it, your logo is often the first impression a potential customer has of your brand, so keeping up with the latest trends is essential. In this article, we’ll dive into the top logo design trends for 2024, why they matter, and how your business can leverage them to create a lasting impact.
Whether you’re starting a new business or considering a logo refresh, understanding these trends will ensure your brand stands out in the crowded marketplace. At Kickass Designs, we specialize in creating custom logos that capture the essence of your business, and in this article, we'll share how we can help you achieve that standout design. Why Keeping Up with Logo Design Trends in 2024 is Crucial for Business Success The digital age has made branding more important than ever. With customers exposed to countless brands every day, having a logo that captures attention and communicates your brand's values is crucial. Outdated or uninspired logos can make your business seem out of touch, which may result in missed opportunities. On the other hand, a logo that aligns with current trends shows that your brand is modern, adaptable, and relevant. As a business owner, it’s essential to understand that your logo isn’t just an aesthetic element—it's a powerful tool that influences how people perceive your business. Staying on top of design trends allows your brand to communicate effectively with today’s audiences while differentiating you from competitors. At Kickass Designs, we’ve been helping businesses refresh and create logos since 2010, offering expertise in crafting unique, trend-forward designs that work across all industries. Now, let’s explore the key logo design trends for 2024 that every business should know about. Key Logo Design Trends for 2024 1. Minimalism with a Twist Minimalism has been a dominant trend for several years, but in 2024, we’re seeing it evolve. Logos are becoming even simpler, stripping away unnecessary elements while incorporating one bold feature that sets them apart. Whether it's an unexpected color splash, an abstract shape, or a custom typeface, this new take on minimalism is all about keeping things clean while making a strong visual statement. Brands like Apple and Google have long been masters of minimalism, but newer companies like Uber and Airbnb are also embracing this modern yet timeless trend. Businesses that adopt this approach can achieve an elegant and professional look without appearing generic. 2. Bold, Expressive Typography In 2024, typography is stepping into the spotlight. Brands are using bold, custom fonts that add personality and uniqueness to their logos. Expressive typography is about making letters do more than communicate words—it’s about making them part of the design. A well-crafted typeface can convey the essence of a brand before any additional graphics are needed. For instance, brands like Netflix and Spotify have adopted strong typography-based logos that feel fresh and modern, making them instantly recognizable. For businesses looking to make a statement, investing in custom typography can ensure your logo stands out in a sea of similar designs. 3. Sustainability and Eco-Friendly Design With increasing consumer awareness of environmental issues, brands are incorporating eco-friendly design elements into their logos. Logos that reflect sustainability through natural colors, organic shapes, and earthy tones are particularly trendy in 2024. Brands like Patagonia and Whole Foods have long embraced eco-friendly design, and businesses that focus on environmental responsibility can enhance their credibility by using logos that mirror this commitment. Whether your business operates in the sustainability sector or simply wants to appeal to eco-conscious customers, this trend offers a great way to connect with the values of today’s consumers. 4. Retro and Vintage Aesthetic The nostalgia for the past continues to influence design trends, with retro and vintage aesthetics making a strong comeback in 2024. Logos that borrow elements from the 70s, 80s, and even early 90s bring a sense of familiarity and comfort to consumers. Bright, saturated colors, bold patterns, and hand-drawn elements are often used to create this nostalgic feel. Brands like Burger King successfully redesigned their logo with a retro twist, bringing back elements from their earlier brand identity. Businesses can use this trend to evoke a sense of heritage or fun, appealing to consumers' love for all things vintage. 5. Motion and Animated Logos In an increasingly digital world, static logos are starting to feel old-fashioned. Enter motion and animated logos. These dynamic designs are perfect for brands with a strong online presence, allowing businesses to showcase their personality in an interactive way. Brands like Google, Coca-Cola, and Mailchimp have incorporated motion in their logo design, creating engaging animations for websites, social media, and video content. Businesses looking to engage younger, tech-savvy audiences can stand out with a well-designed animated logo. Why It’s Essential to Stay Up to Date with Branding So, why should your business care about these trends? First impressions matter. Your logo is often the first interaction a potential customer has with your brand. An outdated logo can signal that your business is stuck in the past, while a modern, trend-forward design shows that your brand is forward-thinking and innovative. Logos that incorporate current design trends demonstrate that your business is attuned to the latest cultural and industry shifts. This can be especially important in competitive industries where branding plays a major role in consumer decision-making. By adopting contemporary design trends, your business can increase brand recognition, improve customer perception, and build trust. At Kickass Designs, we understand that each business is unique, which is why we stay on top of trends while also tailoring every logo to reflect the core values of the brand. Whether you’re a startup needing a brand-new identity or an established company seeking a refresh, we’ve got you covered. How Kickass Designs Helps Your Business Stand Out Kickass Designs, based in Portland, Oregon, has been providing top-notch logo design services since 2010. We specialize in creating unique, custom logos that help businesses of all sizes—from startups to Fortune 500 companies—stand out from the crowd. What sets us apart?
Conclusion: Why Investing in a Trend-Forward Logo is a Must in 2024 Whether you’re starting a new business or looking to refresh your existing brand, adopting current logo design trends is key to making a lasting impression on your target audience. Kickass Designs is here to help. With over a decade of experience in logo design, a commitment to custom, high-quality solutions, and a focus on customer satisfaction, we’re the perfect partner for businesses looking to elevate their branding in 2024 and beyond. Don’t settle for an outdated logo—let us help you create a design that captures the essence of your brand and makes a lasting impact. Contact us today to get started on your new logo. We guarantee you’ll love the results. How to Select the Best Font for Your Business Logo DesignThe font of your logo will communicate more than just the name of your company. Fonts help in communicating a sense of personality and style of a brand, directly impacting consumers’ emotions and thoughts. Like colors, fonts also convey different meanings. Bold font can stir up feelings of confidence, power, and strength, whereas a clean font is associated with a sense of tradition, simplicity, and timelessness. Before you choose the right letterform for your logotype, it’s worth learning about different types of fonts and their rules for designing a logo design. A well-chosen font can emphasize the benefits of your brand and logo, while an inappropriate selection may undermine trust and evoke unpleasant associations. With that being said, we have created this post to guide you through the font selection process for your business logo. Let's jump right into it. #1 Prioritize your Font's Legibility When designing a logo, legibility should always be considered. There are several different elements that go into creating a clear, readable logo that will create awareness of your brand identity. There should be a balance between the text, color scheme, and design that are unique to your brand. A lot goes into play when determining the legibility of the font. To start with, color combinations are imperative. You will find it hard to read light-colored text on a light background. Therefore, you should choose colors that create contrast but also matches well with the tone of your website. Apart from color selection, you need to focus on the style of the text. For example, heavily scripted fonts are extremely difficult to read. There should be spaces between each text. Nevertheless, if you choose to go with a scripted font, please note that such texts need a lot of spacing around them. So, increase the space between the line height and letters. Most importantly, when using a script style, avoid using all-caps - it is a big NO. Finally, before you move further, review the visual hierarchy to determine the space, color, size, and alignment of the logo. You can create different prototypes of a few select styles and try to get a feel of how it will look in different settings (website, letterhead, business card, email, etc.). #2 Pair Thin Fonts with Monogram or SymbolIn case if you are going with a thin text, it may not create the feel until you pair it with a monogram or a symbol. As minimal and elegant thin fonts can be, they don't usually show up in print and don't look great on social media when you scale the logo down into the profile image. This is why you should always combine the text with a symbol or a monogram. That way, when your thin font doesn't show up on specific backgrounds, you have the option to use your symbol or monogram. Thin fonts look great on dark backgrounds and are ideal for websites and other digital assets, particularly when there is enough space for them to be large. So, you cannot take the risk. What if people don't understand your logo? Therefore, go with a monogram or any symbol that resonates with your brand. #3 Detailed Logo Fonts are a Big NoDifferent fonts have different personalities. While this uniqueness will make your brand stand out, it will be harder to interpret and understand for people who are unfamiliar with the font. For example, when you use styles like Romantique, Leafy, Exotica that are extremely detailed, you will find it hard to place the logo on different backgrounds. Because you will be using the logo on different platforms like on all digital assets (websites, social media profiles, email signature, etc.), prints, etc., you will be adjusting the logo's size and dimensions for the perfect fit. So, when you use a detailed logo, it will look congested on certain platforms. Smaller assets like letterheads, profile photos, and favicons won't show off the detail in the font, causing it to lose its personality. The worst part is that using such a font will decrease the legibility of your logo. #4 Use Different Fonts No, we are not telling you to use multiple fonts to type your brand name. But use different fonts for your company name, company slogan, and other components. Slogans tell a lot about your company and brand, and you would want to communicate it with your consumers. However, never use the same text style that you use for the company name to type the slogan as well. Use a different style that complements the primary logo. Take your time to pair different fonts with each to finalize the design. Like most logo designers, you can use the hit and trial method and pair the primary logo font with a multitude of other fonts to determine which pairs the best. The secondary font you choose should achieve contrast, visual hierarchy, balance, readability, and interest in your branding. The following are the most popular font pairings that many businesses use:
Try to use these fonts in the mix and see how it comes out. But you are always free to research and mix-match your fonts to come up with a unique combination. A word of caution though. Old laptops tend to run on old OS which do not support updated software and fonts. So, you may not be able to explore different fonts that come with new laptops with updated operating systems. #5 Don't Rely on Color Many logo designs rely on color to communicate the message and brand voice, but a legible logo should be the one that is able to stand out even in its black and white version. This is where choosing the right text style comes in handy. You would want your logo to communicate your brand's personality even without color. This design option is not only memorable but will enable you to make your logo uncluttered. When it comes to font choice, the color should be secondary. Final Words These are some tips to consider when choosing a font for your logo design. Every business and brand has its unique identity, and the font should match that uniqueness to deliver the brand's voice and message. Guest Author Alicia RotherAlicia Rother is a freelance content strategist who works with small businesses and startups to boost their brand reach through creative content design and write-ups. Her area of expertise include digital marketing, infographics, branding, and graphic design. For service inquiries you can connect with her here. Strategic Planning for Food Industry MarketingGood food has the power to weaken anyone at the knees, but the restaurant game has always been a competitive one. The harsh reality is that getting in the mouths of even the hungriest of foodies requires more than stellar dishes. A 360-degree marketing strategy is necessary to capture eaters' attention in a highly competitive space, and the following strategies can help restaurateurs understand how to attract those who will enjoy their cuisine. Founding, Sourcing, & Food StoriesOne of the only things that makes diving into a great plate of food even more remarkable is accompanying it with a great story. Sharing your restaurant’s story of how it came to be, what inspired your dishes, and the talent that brings food to life will engage your current and future diners. The connection between food and sustainability is growing more and more important to consumers, and having positive sourcing stories will attract a more diverse set of eaters to your establishment. Partnering with local suppliers and growers, using organic products, or supporting and supporting fair trade overseas is an effective way to connect social responsibility with your food. The result: your guests will feel that they are making the world a better place just by eating at your restaurant. Build a FollowingHaving a well-defined digital footprint is a critical part of staying in the top tier in the food industry. Social media is a great way to build a following and connect with fans, customers, influencers, and followers. Great food pictures are a good place to start, but keep in mind that the digital world is full of possibilities. Live-streamed cooking shows, a recommended cocktail of the week, and behind-the-scenes sneak peeks are all lively options that will keep customers coming back. Restaurant owners and chefs should make sure to build a personal following and talk about plans for any new dishes, announce new menu items and capture great everyday food moments in the kitchen. A live streamed secret recipe reveal event is also a great way to build the buzz about your food and culinary talent. How the Pandemic Changed the Restaurant BizThe restaurant industry was one of the hardest-hit industries that suffered the most from the coronavirus pandemic. Eateries were forced to depend on food delivery services and evolve their marketing approaches overnight just to stay afloat. One of the many innovative ideas that quickly grew in popularity is the at-home meal kit.
Restaurants began to package do-it-yourself kits for their most popular menu items, and diners ate the idea up. In addition, more dynamic social media posts and creating FREE and low-cost pricing for frontline workers and seniors helped to push the food industry past the worst of the pandemic and through to the other side. -- Quest Author: Abigail Baker is a writer from Happy Writers, Co. in partnership with safety manual providers, Advance Online. Best Practices for Business GrowthIn today’s business market, trends emerge so quickly in an increasingly digital environment that it’s important to be adaptable. Successful business owners take advantage of the tools and resources available to them so that they can always monitor market shifts and situate their business practices in ways to meet market needs.
Thinking ahead isn’t just about predicting future trends, but also about being prepared for potential pitfalls. Protecting systems, for example, against data breaches, malware attacks, and other malicious intrusions will save you money in the long run. Preparedness is also about a solid business plan, and successful companies often include practices that are easily replicable. As your business expands, such practices will make increasing office capacity or even building franchises more efficient. While business is about taking risks, your risks should be calculated and you should establish practices that keep your base business strong as you decide risks that are best for your company. With that in mind, here are some ways to build excellent business foundations.
Guest Author: Ivan Young is a writer from Happy Writers, Co. in partnership with leading stethoscope distributor Stethoscope.com Workflow Strategies for StartupsAre you looking for ways to manage your startup without stretching the limits of your capabilities? Startups often exist in a precarious state of attempting to grow their profits within the confines of their working setup, which often consists of a relatively small team. Fear not! Today, we are here to bring you some great workflow strategies that your startup might be able to adopt. What does ‘workflow’ mean?It can cover quite a range of behaviors, but in general, a workflow refers to “an orchestrated and repeatable pattern of business activity enabled by the systematic organization of resources.” In simpler English, it means that a workflow is a repeated behavior that helps a business to achieve its goals. This could refer to anything from knowledge sharing techniques to a specific way of working. How can startups improve their workflows?There are countless ways that a startup could optimize their workflows, so let’s take a look at some of them:
Life as the leader of a startup can be complicated, so make sure that your new workflows don’t add to that complication. Consider how accessible your workflows are for new employees, and deliver something that is user-friendly. -- Guest Author: Jack Vale is a writer from Happy Writers, Co. in partnership with online faxing service, Faxage. How to Design a Great Sports Logo?Every sports fan recognizes their favorite team’s logo and colors within seconds. These two key factors help the team stand out and allow fans to quickly identify it on the field or at the league table. Designing a great sports logo takes a lot of time and effort, especially if design is not your strong suit. We hope you are not easily intimidated! Here are a few ideas for designing a logo that conveys the goal and soul of your sports team: Come Up With Some IdeasWhat will be the general theme of your sports logo? What design elements will it feature? What message will it convey, and how will it do so? You will have a better idea of where you are going with your logo design once you have answers to these questions. You should also consider things associated with your team, such as your hometown, stadium, player nicknames, and so on. Consider using your mascot as your logo if you have one. It is not illegal to draw inspiration from other logos. Find logos that ignite your curiosity and match your aesthetic preferences. Fortunately, nowadays, all you have to do is go online and type in search terms like “football team logos,” “basketball team logos,” and so on. Get inspired but do not plagiarize. While taking ideas from other designs can be helpful, plagiarizing the designs will not get you very far. I love the site Dribbble for inspiration. Consider Different OptionsIf you look real close at other designs, you will see that sports logos come in various shapes and sizes. Some logos are abstract artworks, while others feature text. It is not rare for a sports logo to incorporate both a graphic element and text. There are variances even in the text—there are simple typefaces and typefaces that jump out. Explore the various logotypes and typefaces to determine which works the best for your sports team’s identity. Make Your ChoiceYou should have a good idea of what your logo will look like and how it will deliver your team’s message to the world by this point. You must now choose the most successful logo variants that appeal to you. Make sure that those variants are:
If you cannot settle on the perfect logo design, do not let your growing frustration drive you to make rash decisions. You can always ask for input—your friend or coworker can help you decide on the best option or offer changes by looking at your shortlisted logo options. The Last WordAn innovative, compelling logo design is the best “spokesperson” for your sports team. It is a great way to get your name out there and connect with fans, sponsors, and other members of your community.
However, unless graphic design is your specialty, be prepared to put in the hard work to design a quality logo. You can also take the easy way out if you feel this job is well above your skills—contact the expert logo designers at Kickass Designs to get a sleek, memorable logo that catches the eye and stands the test of time. Connect with us on Instagram HERE 7 Actionable Strategies for Increasing Your Social Media InfluenceWith the growing number of social platforms out there, do you know where you should hang out to build your brand equity? Because it is virtually impossible to be everywhere. Pick two or three social media platforms where your existing and potential customers are most active and interact with them regularly. With that out of the way, check out my top seven actionable strategies that will help you get the most out of your branding efforts on social media: 1. Add a professional yet engaging LinkedIn headline or Facebook intro.Instead of saying you are “Self Employed” or a “Business Consultant,” tell your audience exactly what you can do for them—for example, “Marketing Strategist to Ramp Up Your Sales and Profits.” or "Personal Branding Photographer, Offering Unforgettable & Empowering Brand Photography." or "Logo designer, offering high quality, affordable, custom logo design" 2. Write a captivating summary or “About” section. Answer the question, “What do you do?” As with any marketing message, write from the perspective of your customer. So, what problems do you solve or what solutions do you offer—in other words, what results do your customers get when they work with you? For example, if you're in need of a new logo you're gonna want a logo that your clients find captivating, memorable, and professional. We at Kickass Designs can help with that. 3. Update your contact information.Make sure you add the same phone number, complete address if you have a storefront (link to Google Maps), and a website link to all your platforms. You don’t want your customers driving around the city looking for your store. Similarly, you don’t want them to arrive at your closed store despite your hours being listed as “Open.” If your store hours, phone number, website, or address changes, update every listing you have immediately so they are all the same. This will help with organic traffic and seo. 4. Use the right images.When it comes to graphics, pick a professional headshot rather than a cute picture of your dog. After all, we are talking about your brand here. This could be your first impression in front of your target consumers, so make it a good one with a branded cover photo, background image, or profile picture. 5. Customize visual content.When it comes to graphic size, each social media platform has its own design guidelines, so make sure you scale/crop your visual content accordingly. There are numerous online tools that can help you resize your images for different platforms and make minor design changes with the click of a button. Hire a professional graphic designer if you want your visual content to make the biggest impact. Find hundreds of talented designers on Fiverr. 6. Create video content.Did you know that videos are three times more likely to be shared than static images? Make short videos (1-2 minutes or less) explaining a concept or providing helpful suggestions. Do not forget to add your company’s logo and a call to action. Find endless examples on TikTok. Just open the App and search your industry for ideas that have gone viral. 7. Create a social calendar. Creating a framework for each week or month takes the guesswork out of determining what to post each day and keeps you from being overly pushy. To get started, use an Excel spreadsheet to list the products and services you wish to market, as well as ideas (Motivation Mondays or Fun Fridays), blog entries, glowing customer reviews, and so on.
So there you have it: seven strategies to enhance your social media presence in 2021. If you want more branding tips for your company, read our other blog posts! |
AuthorLance Reis CEO of Kickass Designs Archives
February 2025
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